Industry Placement at ICAD by Caoimhe Neeson
As part of the Real World Engagement module in Second Year Contemporary Visual Culture, we each get to complete a work placement with one of the many institutions that are linked to the programme. I chose to complete my placement in ICAD, the Institute of Creative Advertising and Design . ICAD is a non-profit organisation who aim to foster, promote and reward creative excellence in Irish advertising and design. They run exhibitions, talks, workshops and learning programmes, all of which are geared towards designers. They are also distributors of the prestigious ICAD awards and assist with the Young Directors Awards. I chose to do my placement here because many of the modules that we have in CVC are design-oriented and I developed an interest in graphic design. I wanted to find out more about the industry and it was very lucky that I had the opportunity to do this in my course. For my placement, I was based in Ebow , a digital design agency that is a member of ICAD,